The Golden Age of Hand Lettering in American Advertising

This article provides readers with a look at the period in early magazine advertising when hand lettering was prevalent. Influential lettering artists/type designers are considered, in particular T. M. Cleland who was perhaps the greatest practitioner of his day. The author presents revealing analyses of examples of Cleland’s work, the inherent production process, the influence of modernism on the profession and the trends and technologies that led to its eventual demise.

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